TPO 第5套口语 Question 4 重新选题
阅读材料
收起Target Marketing
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing. Target marketing is the strategy of advertising to smaller, very specific audiences that have been determined to have the greatest need or desire for the product being marketed. Target marketing has proved to be very effective in reaching potential customers.
听力材料
收起口语题目
收起Using the professor’s examples, explain the advertising technique of target marketing.
答题辅导
收起1、题目关键词:advertising technique, target marketing
2、答题要领:
(1)Briefly state the main idea of the reading passage.
(2)Concentrating on the lecture given by the professor.When orally summarizing the lecture, test takers are supposed to include the main points and some key examples as well.
3、阅读材料要点:
(1) unlike what has been done before in the area of advertisement, target advertisement targets those people who have the greatest need for company's products. (2) target advertisement has proven to be very effective.
4、听力材料要点
(1)the professor gives an example of a cell phone-selling company showing commercials on TV.
(2)on programs whose audiences are kids, the commercial will stress that the phone is fun. Some other things shown are bright colors.
(3)on some business programs, the commercial stresses the efficient aspect of the phone like handling many things and save money.
(4)the conclusion is the company has 2 different commercials as to the same phone.
5、模板:
(1) In this set of materials, the reading passage is (the title of the reading passage) and the listening material is a lecture by a professor on the same topic. 当然,如果你觉得你的听力材料的理解率很高也不用谈及阅读材料中的内容。只是第一段说起来实在太easy了。
(2) In the reading passage, the university made an announcement that...本段可以省略,但是前提是你对于听力材料理解率很高,不会时间未到却无话可说了。
(3) In the lecture, the professor...不但要包括主要的观点而且最重要的是要包括教授举出的例子。