GMAT Argument 68重新选题
写作题目
收起The following appeared in a memorandum from the vice president of Road Food, an international chain of fast-food restaurants:
“This past year, we spent almost as much on advertising as did our main competitor, Street Eats, which has fewer restaurants than we do. Although it appeared at first that our advertising agency had created a campaign along the lines we suggested, in fact our total profits were lower than those of Street Eats. In order to motivate our advertising agency to perform better, we should start basing the amount that we pay it on how much total profit we make each year.”
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
答题辅导
收起题目翻译
过去的一年中,我们和我们的竞争者Street Eats在广告上的花费差不多。他们的连锁店比我们的少。虽然看起来我们的广告代理依据我们的规划开展了活动,但实际上我们的总利润比Street Eats低。为了促使我们的广告商做的更好,我们应该把我们给他的报酬和我们每年的总利润挂钩。