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收起Write a passage in response to the text below. You should state clearly whether you agree or disagree with the text and explain your reasons for the position you take. In developing and supporting your position, you should consider ways in which the author’s opinion might or might not hold true and explain how these considerations shape your position. You should write about 500 words. What builds a brand? What ruins one? After 131 years in the photography business, the famous film and camera company, Eastman Kodak Co. (柯达公司), filed for bankruptcy (破产) on January 19, 2012. Most people attributed its failure to its slowness to adapt to the digital age and poor leadership that lacked vision and consistency. Dr. Kamal Munir, from the Cambridge Judge Business School, argued that there might be deeper causes. “For three quarters of the twentieth century, Kodak’s supreme success was not only developing new technology—the film camera—but creating a completely new mass market,” Kamal said. “Kodak made photography a popular pastime around the world. Kodak also played a big role in converting travel to tourism. The idea was that if you hadn’t brought back pictures from your vacation you might as well not have gone. For them, photography was about preserving memories for posterity (后代) and about sentiment.” However, as Kamal noted, having played such a central role in creating meaning for photography, the company failed to understand that meaning had changed, from memories printed on paper to images shared by e-mail or on Facebook. What Kodak needed was a new business model for an environment in which people do not “preserve memories” but “share experiences”.