TPO 第10套口语 Question 4 重新选题

阅读材料

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Entertainment Merchandising

An effective, widely used marketing practice in the entertainment industry is entertainment merchandising. Entertainment merchandising is a form of marketing in which the brand or image from one product is also used to sell another. The practice of entertainment merchandising often occurs in connection with movies and television shows, especially those associated with children. For example, the success of a popular children's television show may result in the marketing of toys that are designed to look like characters in the show. Or the situation may be reversed when a children's television show is written to include characters that are based on already-popular toys.

听力材料

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口语题目

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Using the example from the lecture, explain the concept of entertainment merchandising.

答题辅导

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1、题目关键词： entertainment merchandising

2、答题要领：

(1)Briefly state the main idea of the reading passage.

(2)Concentrating on the lecture given by the professor. When orally summarizing the lecture, test takers are supposed to include the main points and some key examples as well.

3、阅读材料要点：

(1) entertainment merchandising is a marketing strategy where the brand or image of one product is used to sell another.

(2) For example, the success of a children's TV show may bring about the marketing of toys resembling the characters in that show and vice versa.

4、听力材料要点：

(1)the professor first used his childhood experience to illustrate what is talked about in the reading passage.He and his friends loved to watch a TV program called "Action Hero" and then came across the "Action Hero" toy in some store.It was very natural to own a toy resembling one character of a TV show he loved to watch. (2)the second example is about his 7-year-old daughter. His daughter and her friends loved to play with a baby doll named "Rosa".One day, his daughter ran to his professor excitedly because a new TV program will be shot with "Rosa" being .Understandably,the TV program will be as popular as the doll.

5、模板：

(1) In this set of materials, the reading passage is (the title of the reading passage) and the listening material is a lecture by a professor on the same topic. 当然，如果你觉得你的听力材料的理解率很高也不用谈及阅读材料中的内容。只是第一段说起来实在太easy了。

(2) In the reading passage, the university made an announcement that...本段可以省略，但是前提是你对于听力材料理解率很高，不会时间未到却无话可说了。

(3) In the lecture, the professor...不但要包括主要的观点而且最重要的是要包括教授举出的例子。